Tag Archives: Calories

food labelling

Activity Equivalent Labelling

When I first started thinking about the style of packaging I wanted for our peas and what images were to go on the pack I knew from day one that somewhere on the back of pack, most likely next to the nutritional information, I’d have a little pea character performing some kind of exercise, so that consumers could see what it would take to burn the calories they’ve just consumed. Lets face it, food packaging these days can be quite confusing, who the hell really knows what a calorie is and how much time they need to spend in the gym to work it off.

Interestingly enough last week I came across a paper from the Royal Society of Public Health calling for the introduction of ‘activity equivalent’ calorie labeling on food and drink, which show how much activity would be required to burn off the calories contained in a product. It doesn’t surprise me at all that the industry is heading in this direction. I knew my packetss would have something like this on there but I have found it strange how many other brands haven’t gone down this route yet. Even the brands in the health and fitness industry, guys come one, it’s a no brainer!

Taking the Pea

Needless to say two thirds of the public have backed this initiative, so suffice to say I’m sure over the coming months and years we will start to see more “activity equivalent” images on our food labelling.

You heard it here first 😉


Taking the Pea ready to launch in Feb 2015!

Hello and welcome to our brand spanking new website! Here, we hope to keep you up to date with our journey and exciting new developments on our way to launching our delicious savoury peas.

Shutterstock PeasOur peas are home-grown green marrowfats; that have been seasoned with vegetarian friendly ingredients and roasted to make them nice and crunchy.  Each one of our 4 delicious flavours (Sweet Chilli Salsa, Cheesy Peasy & Onion, Smoked Ham and Wacky Wasabi) has been carefully created with the nations favourite crisp flavours in mind.  Finally, they are sealed tight in our foil fresh packs, which have been conveniently served considering healthy snacking and portion control; each provides less than 145 calories per packet (not per serving as other savoury snacks misleadingly state). 

At Taking the Pea  our mission is to:
Give peas a chance
Be active, be healthy whilst ‘Taking the Pea’

We believe that healthy eating doesn’t have to be inconvenient, pompous or taken so seriously.  Healthier versions of our much-loved savoury flavoured snacks should be available and easily accessible for everyone to enjoy.  With a cheeky sense of humour and unpretentious appeal we want people to experience tasty guilt free snacking with our home grown crunchy flavoured peas.

Marketing, selling and networking is full steam ahead and we are excited to announce that our peas will be available to buy here online and also at LOAF a trendy, independent cafe on Tottenham Court Rd in London.

LoafLOAF is a crossbreed of the New York style coffee shop and the classic British caff and we think they are the perfect place to be the first to sell Taking the Pea’s peas.  

Loaf cafe

In fact, we conducted much of our market research with LOAF customers and so they played a huge part in shaping our brand and products, and so we  are excited that they too are able to see and try the final products very soon.

So I guess all there is to say now is….. Watch this space!