Preparation time: 20 mins
Cooking time: 20 mins
Makes 16 croquettes
300g mashed potato 100g peas (cooked and drained)
large handful fresh basil, chopped
2 tbsp pine nuts, chopped
3 tbsp nutritional yeast flakes or vegan parmesan (optional)
1 garlic clove, peeled and crushed, or 2 tsp ready-chopped garlic / garlic purée
5 tbsp chickpea (gram) flour
100g Sweet Chilli Dried Peas blitzed into crumbs
plain flour for dusting
vegetable oil for frying
Mix together the potato, peas, basil, pine nuts, vegan parmesan/nutritional yeast and garlic in a large bowl.
Tip the chickpea flour into a smaller bowl and mix to a paste with 5 tbsp water – the mixture should be roughly the consistency of beaten egg, so if it is too thick add a little more water, and if it is too thin, a little more flour.
Tip the breadcrumbs or crushed dried peas into another small bowl.
Flour a clean worktop or chopping board, then take a quarter of the mashed potato mixture and roll it into a long sausage shape. Cut the ‘sausage’ into four equal lengths, then repeat with the remaining potato mixture.
Heat the vegetable oil in a large, deep frying pan or saucepan – the oil should be about half a centimetre deep. Take each croquette, dip it first in the gram flour mixture, then into breadcrumbs (it is easiest to do this with two forks), rolling it around until fully coated. Place into the oil and repeat until you have 4 or 5 croquettes frying at once (don’t overload the pan), turning occasionally until they are golden brown all over.
Remove from the pan onto kitchen paper to remove any excess oil, then repeat until all the croquettes are cooked. They can be eaten straight away, or refrigerated and reheated in the oven when needed.
You can find the full blog post by Kate Ford from The Veg Space here.
2tsp cider or white wine vinegar (check your chosen brand is vegan)
1-2tsp wasabi paste (depending on how hot you like it!)
35g cooked peas
250ml oil – olive, sunflower, rapeseed or a combination of these
1. In a blender or food processor, blitz together the soya milk, salt, vinegar, wasabi and cooked peas to a smooth paste.
2. Slowly add the oil in a very small and steady stream, whilst the motor is still running. The mixture will thicken and emulsify until a thick and glossy mayonnaise is formed. Store refrigerated in an airtight container for up to a week.
Guess what? It’s Great British Pea Week! Yes, it’s a thing!
Launched by the Yes Peas! Campaign and UK pea growers, freezers and machinery companies, Great British Pea Week aims to increase awareness and understanding of the provenance and heritage of peas, giving British consumers a reason to celebrate peas during harvesting time (July – August).
Maybe you already knew…
The UK is proudly the largest producer and consumer of frozen peas throughout Europe
From July, approximately 700 pea growers will harvest 2 billion portions of peas to feed Britain for the year…yep that’s nine zeros!
Britain is 90% self-sufficient in pea production with 35,000 hectares of peas grown in the UK each year. That’s about 70,000 football pitches.
But you definitely didn’t know this!
On average everyone in the UK eats nearly 9,000 peas per year!
The world record for eating peas is held by Janet Harris of Sussex who, in 1984, ate 7175 peas one by one in 60 minutes using nothing but chopsticks!
To coincide with #greatbritishpeaweek we are running our biggest ever giveaway with a pea themed package of goodies worth over £200!!
When I first started thinking about the style of packaging I wanted for our peas and what images were to go on the pack I knew from day one that somewhere on the back of pack, most likely next to the nutritional information, I’d have a little pea character performing some kind of exercise, so that consumers could see what it would take to burn the calories they’ve just consumed. Lets face it, food packaging these days can be quite confusing, who the hell really knows what a calorie is and how much time they need to spend in the gym to work it off.
Interestingly enough last week I came across a paper from the Royal Society of Public Health calling for the introduction of ‘activity equivalent’ calorie labeling on food and drink, which show how much activity would be required to burn off the calories contained in a product. It doesn’t surprise me at all that the industry is heading in this direction. I knew my packetss would have something like this on there but I have found it strange how many other brands haven’t gone down this route yet. Even the brands in the health and fitness industry, guys come one, it’s a no brainer!
Needless to say two thirds of the public have backed this initiative, so suffice to say I’m sure over the coming months and years we will start to see more “activity equivalent” images on our food labelling.
The Speciality Fine Food Fair was our first trade show since our launch in March this year, and what a trade show it was! We had a whale of a time, not only meeting a whole heap of buyers and retailers but also like-minded food start ups like us. We received so much positive feedback about our peas and we met with a tonne of interest from retailers, delis, farm shops, vending and travel buyers to stock them. We would definitely recommend the show to any new food start up and also to any cafe/retail manager or buyer on the search for exciting, high quality food products. We will be there next year, Taking the Pea as usual! In the meantime, here’s a round up of our pictures…..
We recently entered into a Dragon’s Den style investment competition, ran by the Grocery Accelerator; whereby we had to pitch to a room full of industry experts and FMCG investors for £60,000 in return for a slice of our business.
There were over 300 applicants with just 6 winners chosen.
Being the first time either of us had done something like this it was quite a nerve-racking experience. To make matters even more tense, it wasn’t just the one pitch we had to do, we then had to follow up with another pitch on stage at the Speciality Fine Food Fair in Kensington Olympia…… Oh did I mention there were just a few thousand people around watching?!
Anyway, we patiently waited until Tuesday afternoon just before the show was finishing when they announced the winners. 12 businesses had been shortlisted but only 6 were going home with the cheque….first winner….Polar Pops……second winner….wait for it….. TAKING THE PEA!!! Woo hoo bloody hell we won! Alongside the fantastic people and promising food start ups; Polar Pops, Naturelly, Salt Rite, Jim Jams and Equinox Kombucha we’d won investment for 60,000 pounds!
It took a while to sink in, but what an achievement if we do say so ourselves.
Win tickets to an exclusive screening of Mission: Impossible with Tom Cruise himself. No, we are not ‘Taking the Pea’!
To celebrate the release of Mission: Impossible – Rogue Nation, in cinemas July 30th (cert 12A), we are offering two lucky winners the chance to win a pair of tickets to a special fan screening of the film in London (on Saturday 25th July 2015).
With the IMF disbanded, and Ethan (Tom Cruise) out in the cold, the team now faces off against a network of highly skilled special agents, the Syndicate. These highly trained operatives are hellbent on creating a new world order through an escalating series of terrorist attacks. Ethan gathers his team and joins forces with disavowed British agent Ilsa Faust (Rebecca Ferguson), who may or may not be a member of this rogue nation, as the group faces their most impossible mission yet. Directed by Christopher McQuarrie (Jack Reacher) and also starring Jeremy Renner, Simon Pegg, Ving Rhames and Alec Baldwin.
Win Tickets to Mission: Impossible Rogue Nation
To be in with a chance of winning one of two pairs of tickets:-
Ts and Cs: Competition winners will be picked at random at 5pm on Friday the 24th July 2015. The winner will be announced on Facebook and other social media. You must be available to attend the screening on Saturday 25th July in central London. Travel or accommodation is not included.
We’ve had another epic week at TTP HQ with plenty of interest from consumers and trade customers. One thing that’s taken us by surprise is the interest we’ve received from the Vegan and Vegetarian community. We can’t thank them enough for their support, not to mention the promotion they have done on our behalf on social media and blogs. Thanks to a few kind introductions we’ve just been included in next month’s lifestyle box from the lovely folks at The Vegan Kind going out to over 1,300 subscribers. That’s a lot of new mouths to feed! We’ve also had a great response after we were included as one of the products in April’s Vegan Tuck Box. It’s been a great way to get our lovely peas into the hands of very passionate snackers!
On top of all this we’ll also be included in May’s Deluxe Food Box from the chaps at Flavourly. Head on over to their website and see what other lovely snacks you can get delivered right to your door every month.
It’s really exciting to be a part of a somewhat stale industry (excuse the pun) which has recently gone through a reinvigoration thanks to a host of young start up brands trying to make their mark in an industry usually dominated by the big brands. We recently attended a couple of events ran by the Food Start Up School and Enterprise Nation which consisted of various speakers such as supermarket buyers and FMCG consultants which was all very relevant but most importantly guest speakers (namely founders) from successful food start ups such as Vivid Drinks, Smith & Sinclair and Spoon Cereals.
There is such a buzz at the moment about starting your own food or beverage business and it’s great to see people from all walks of life giving it a go and successfully getting their brands into some of the countries major departments stores like Tesco and Sainsburys and the likes of Wholefoods and Planet Organic. A surprising and somewhat reassuring fact is that most of the entrepreneurs have zero experience in FMCG before they start their brands. If you have an idea for a product, give it a go. It may well turn out to be the most rewarding thing you ever do. There is an enormous support network in the UK, especially in London, for entrepreneurs who wish to start their own business. I can honestly say you’re not on your own, any fear you have, others have it too and the more people you meet the more you realize that it’s normal to have these thoughts.
It’s been a busy and exciting week at TTP HQ! We’re very excited with what’s going to be happening over the coming weeks, as you’ll no doubt start to see us popping up in your local deli’s and café’s all over the country. We’re receiving new enquiries almost everyday and so far the feedback has been excellent!
We were very grateful to the lovely gals at Vegan Tuck Box for including our Sweet Chilli Salsa in their April Tuck Box. We’ve also got our Wacky Wasabi flavour available to buy directly from their website here.
We’re on the lookout for distribution not just in and around London but all over the UK. It’s important to us we find someone who wants to work with a small brand like us and help us to grow from the ground up. We’re on a mission to change the way people view snacking and it’s important that we partner with people who share that vision. Watch this space over the coming weeks as we’ll be updating you along the way about where you’ll be able to find us.
Well the day has finally arrived….. Our delicious peas finally have a home, we are now in stock and we’re ready to start shipping them to our customers!! It’s been a long time coming (we were taking the pea a bit too long in getting launched!) but we got there in the end.
To say it’s been a learning process is an understatement. It’s been quite tricky at times with some bumps along the way but we couldn’t be happier with where we are now. It’s been a hell of a ride and we can’t wait to see what people think! This is after all, only just the beginning.
For those of you who can’t wait to find us in stores just click here and place your order and we’ll deliver straight to your door. Please let us know what you think either via our social media accounts or our email [email protected]
Keep your eyes peeled. We’ll be popping up in some Central London locations over the next few weeks. We’ve also got some exciting developments with some of the UK’s most well known stores. Fingers crossed, wish us luck!!
Remember to #GivePeasaChance, you know it makes sense.